About the association
An association devoted to the Kingdom’s coffee sector and its people, from the farm to the cup.
Who we are
The Saudi Coffee Association brings together the Kingdom’s coffee community: the farm, the roastery, the café, the barista and the coffee enthusiast.
This site presents the association, its initiatives and its news, and from here individuals and establishments join a QASA membership.
Mission, vision and goals
Our mission
To serve the Kingdom’s coffee sector and its people, and to spread Saudi coffee culture.
Our vision
A thriving Saudi coffee sector, present in the Kingdom and around the world.
Our goals
Support farmers and establishments. Develop coffee talent. Share coffee knowledge in Arabic. Represent the sector at championships and events.
The Year of Saudi Coffee
The Kingdom celebrated Saudi coffee in the “Year of Saudi Coffee” as part of its cultural identity, and the association’s work for Saudi coffee grows from that same care.